title
Parents & Carers

Children’s lives are influenced by a diverse range of people from an increasingly young age ... a typical 3 year old will be influenced as much by peers and popular culture as their parents ... so it is important to speak to immediate family members but we also need to consider other influencers and influences. 

We ensure that each project takes into account the key influencers within the category or subject area we are researching.  We have experience in recruiting and speaking to: different types of parents (mums, dads, step parents); siblings; grandparents and other family members; childminders; teachers, librarians; retailers
and healthcare professionals. 

We have also identified specific typologies within parents which ensures that we speak to the right type of parents rather than just any type of parents. go back to homepage

Parents & Carers
  • Yoplait
  • Dairy Crest
  • Innocent
  • DC Thomson
  • Johnson&Johnson
  • Pfizer
  • Kelloggs
  • Puffin Books