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Children and Teenagers

Children’s lives are changing as they adopt and adapt to technology and popular culture at an increasingly early age ... this is impacting on their behaviour and beliefs, as well as their expectations as consumers.

We identify and have in depth understanding of distinct developmental stages of childhood  ... from newborns right through to young adults ... and use this knowledge to help our clients to build an in depth and defined understanding of their specific consumer targets. 

We also have experience in segmenting children and teens ... just as adults can be defined by specific attitudes and behaviour, so can children and teenagers.

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Children and Teenagers
  • Yoplait
  • Dairy Crest
  • Innocent
  • DC Thomson
  • Johnson&Johnson
  • Pfizer
  • Kelloggs
  • Puffin Books